ترجمه مقاله روش های مبتنی بر عامل هویت نام برند کسب و کار

بخشی از مقاله  انگلیسی

Translated Summary:
Brand personality to the brand increasingly become an important concept and theory-based research platforms, an approach that is widely used brand character study. Criticized some aspects of the model primary factor that led to the development of the methods used in the development of the operating model. However, several problems remain that have not yet been addressed, and questions about whether these models are created exactly what to measure. This paper introduces and speech problems, confusion batch, scope changes

Keywords: brand personality, centered research methods, critical evaluation