ترجمه مقاله مطالعه تجربی بازاریابی اجتماعی به منظور بهبود رفتار کاهش در استفاده نیرو بازار

چکیده فارسی

 چکیده بخشی از مقاله انگلیسی

This study is trying to socially optimal marketing mix in the market of energy-saving behavior among university students of Malaysia identify. Set of 5 main campus is 2,000 students from Malaysia were invited to prefer that it combines social marketing provider. A choice-based conjoint analysis, a combination of five adjectives social marketing to promote energy saving behavior be identified: These compounds include characteristics of the product, price, place, promotion and maintenance after purchase. Every feature of this combination of strategies is Balysty. was given a 59/11 share was promoted. in carrying out its social responsibilities and overcome the shortcomings of marketing by selecting the appropriate marketing mix helps

توضیحات در مورد این مقاله و ترجمه آن